South Korea’s capital is home to countless traditions and innovations. Comprising nearly 10 million inhabitants, Seoul was the capital of Korea in the centuries preceding the formal division of the country into North and South. However, since that difficult time, it has grown into a powerhouse and the world’s fourth-largest city by GDP, its influence in the worlds of art, science, and finance stretching far beyond national and even regional borders.
Today, Seoul is a delightful destination for any visitor. Offering a range of fascinating attractions including Gyeongbokgung Palace, Bukchon Hanok Village, the traditional Dongjin Market, forest trails, mountain hikes, and a vibrant nightlife, newcomers to Seoul may feel overwhelmed by the range of exciting experiences at their fingertips. Whether you seek to immerse yourself in history, shop till you drop, or enjoy the city’s famous cuisine, Seoul can be explored in countless ways, and deserves to be
WHY WE THINK YOU’LL LOVE IT
A city of historic monuments and futuristic towers, Seoul echoes with both memories an ambition.
Seoul is renowned as a paradise for foodies, offering delicious fare for haute cuisine and street food lovers alike.
Perched amid rugged mountains and the majestic Han River, Seoul’s natural beauty is a wonder to explore.
With its wealth of history and immaculate museums, Seoul is an idea place to explore the history of the nation and have it come to life.
As the centre of the Korean Wave (Hallyu), Seoul is an icon of modern popular culture, its world-leading fashion, music, and cinematic culture evidenced on its neon streets.
Within Easy Reach Of...
Busan
2h15
Gyeongju
2h
Gangneung
1h50
Andong
2h40
Jeonju
1h45
Travel Tips
Visit Gyeongbokgung Palace early in the morning and beat the crowds for a peaceful tour of the majestic buildings.
Ascend to the Seoul Sky observatory at Lotte World Tower, the world’s fifth-tallest building.
Take a trip to the Leeum Museum to see its fascinating collection of traditional and modern Korean arts and crafts.
Learn the delicate art of calligraphy using the traditional brushes, inks, and techniques that have survived down the centuries.
Enjoy a tasty meal at Gwangjang Market, Korea’s first permanent market and a hub for local culinary delights.
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In-Depth Knowledge with Local Insight